The benefits of ISO 20252 Market and Social Research include:
- Enhances the management of risk
- Increases efficiency and productivity
- Improves product and service quality
- Improves buyer confidence
- Increases loyalty and satisfaction
- Is a model to reflect the professionalism of your organization
- Assists in the protection of respondent privacy
- Becomes a training platform for new employees
- Fosters a culture of quality/continuous improvement
- Confirms your organisation's commitment to quality assured processes internationally
- Increases opportunities for international business
- Brings professionalism to our industry
Market and social research continue to flourish if quality levels are
maintained and improved:
- Buyers and users of market and social research understand the quality management systems and have the confidence to ask for them when buying research
- Participants in market and social research know that researchers are committed to protecting their interests
User questions & answers